UK holidaymakers book later and stay closer to home as costs rise
A poll of 2,000 adults reveals 54% have already booked a UK staycation this summer
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Trust 68: named source Ryan Johnson, poll data cited, figures sourced, but only one independent outlet.
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More than half of UK holidaymakers have already booked a staycation for this summer, as rising costs and global uncertainty reshape travel plans. A survey of 2,000 adults who take holidays found that 54% have committed to a UK getaway, while 22% are now booking closer to their departure date.
The poll, conducted by OnePoll.com and commissioned by vehicle hire company Enterprise Mobility, reveals that 67% of respondents want to avoid busy airports. Another 16% have delayed trips due to worldwide instability, and 32% prefer destinations closer to home.
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Cost drives shift to UK road trips
Price is a key factor in the growing popularity of domestic travel. The survey found that 37% would choose a UK road trip over an overseas holiday to save money. A third of respondents also cited easier planning and greater flexibility as benefits of staying closer to home.
For those planning road trips, the Scottish Highlands are the most sought-after destination, favoured by 42% of respondents. The Lake District follows at 40%, with Cornwall attracting 37%. More travellers are expected to visit the South West of England this summer than Spain.
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Reliability tops car hire priorities
When selecting a hire car for road trips, 46% of respondents prioritise reliability. Comfort and passenger space are important to 39%, while 33% value fuel efficiency. Traffic is the biggest concern for summer drivers, cited by 54%.
“This summer's travel trends paint a clear picture of how UK holidaymakers are approaching their summer holidays, with domestic travel, and road trips in particular, firmly at the forefront.”
Ryan Johnson, senior vice president at Enterprise Mobility
Ryan Johnson, senior vice president at Enterprise Mobility, said the findings reflect changing customer behaviour. He added that having the right vehicle in the right place is essential for a good road trip experience, with reliability, comfort and suitability for the journey as key factors.
What happens next
The survey results suggest a continued trend towards domestic travel this summer. Enterprise Mobility expects sustained demand for hire cars that meet the priorities identified in the poll. It is unclear whether these shifts will persist beyond the current holiday season.
Questions this report answers
+How many people have booked a UK staycation this summer?
54% of UK holidaymakers have already booked a staycation for this summer, according to a OnePoll.com survey of 2,000 adults. This reflects a shift towards domestic travel due to rising costs and global uncertainty.
+Why are people booking holidays closer to departure?
22% of holidaymakers are booking closer to their departure date to avoid rising costs and airport stress. The OnePoll.com survey found that 67% want to avoid busy airports, while 16% have delayed trips due to global instability.
+What are the top UK road trip destinations?
The Scottish Highlands are the most popular road trip destination, favoured by 42% of respondents. The Lake District follows at 40%, and Cornwall attracts 37%, according to the OnePoll.com survey.
+What do holidaymakers look for in a hire car?
46% of respondents prioritise reliability when selecting a hire car for road trips. Comfort and passenger space matter to 39%, while 33% value fuel efficiency, the OnePoll.com survey found.
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