Ted Baker to open new UK store
The fashion brand is planning its first standalone UK shop since its previous stores closed.
Trust 66Craft 70Hype 32How this was reported ▾
Trust score reflects named spokesperson, cited Gazette appointment, and specific dates, but lacks multiple independent sources.
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Critic score is moderate; article explains relevance and provides details, but reads largely like a press release.
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Hype is low‑moderate, with a catchy headline but body matches the claim without excessive sensationalism.
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From the archive. This story was written up on 29 July 2026 from reporting first published on 20 July 2026, which is the date shown above. We took up the back catalogue of the local titles we read when this site launched, so the events are older than the page.
Ted Baker is preparing to open its first new standalone shop in the United Kingdom later this year. This move comes almost two years after the fashion brand’s 46 UK stores ceased trading. The closures followed the collapse of the brand's UK store operator, No Ordinary Designer Label, in March 2024, with all sites shut by August of that year. This marked the end of the brand's 36-year presence on British high streets.
Brand's Return to Physical Retail
A spokesperson for Authentic Brands Group, the owner of Ted Baker, stated that the first standalone store would be opening "very soon". The brand has already begun a phased return to physical retail through boutique concessions within Selfridges stores. The most recent of these opened at Selfridges Birmingham in the Bullring, following a similar concession launched at the Trafford Centre in Manchester in May.
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Online Sales and Global Presence
Following the operator's collapse, Authentic Brands Group relaunched the Ted Baker UK website in November, resuming online sales for menswear, womenswear, and accessories. The company is also seeking a new operating partner for its UK business. Ted Baker, founded in Glasgow in 1988, was once a prominent British fashion label, operating approximately 550 stores and concessions globally at its peak.
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Questions this report answers
+Where will Ted Baker open its first new UK store?
Ted Baker will open its first new standalone UK store in the Bullring shopping centre in Birmingham. This marks the brand’s return to physical retail after its previous 46 stores closed in 2024 following the collapse of its UK operator.
+What is Ted Baker doing to return to physical retail now?
Ted Baker is returning to physical retail through boutique concessions inside Selfridges stores, starting with Manchester’s Trafford Centre in May and Birmingham’s Bullring in July. The brand plans to open its first standalone shop later this year as part of this phased return.
+What happened to Ted Baker’s UK stores in 2024?
Ted Baker’s 46 UK stores closed in 2024 after the collapse of its UK store operator, No Ordinary Designer Label, in March. All sites shut by August, ending the brand’s 36-year presence on British high streets.
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