Prequel becomes SpaceNK's fastest-selling brand in 2026
The US skincare label founded by Dr Samantha Ellis has seen rapid sales growth since its UK launch.
Trust 42Craft 55Hype 65How this was reported ▾
Only one named source (Dr Samantha Ellis) and no independent corroboration.
How well corroborated and evidenced the reporting is. Higher is better.
No affected parties quoted or right of reply offered.
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Headline overstates local relevance with thin Barnet link.
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Prequel has become the fastest-selling brand of 2026 at SpaceNK in the UK. The US skincare label has achieved this status in the two weeks following its arrival at the retailer, as reported by The Standard.
Founding and philosophy
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Dr Samantha Ellis founded Prequel in 2023. The New York-based dermatologist created the brand to provide science-backed products at accessible price points. According to The Standard, Ellis noticed that many products she recommended to patients were too expensive for many people.
“Barrier health is the foundation of my approach, but I believe that the experience of using skincare matters too.”
Dr Samantha Ellis, Dermatologist
Skincare and skin health
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The brand focuses on barrier health to help skin tolerate active ingredients and defend against stressors. While effective skincare can improve hydration and appearance, it cannot change a person's genetics or replace medical treatments, according to Dr Ellis.
Dr Ellis warned that introducing too many active ingredients too quickly can irritate the skin. She advised that a consistent routine with fewer products is often more effective than a complex ten-step regimen.
Product range
The Prequel Gleanser is a glycerin-based cleanser designed for the face and body. It is a non-stripping formula priced at £20. Other items in the range include the Multi-Quench serum for £30 and an AM/PM moisturiser for £20.
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