Prequel becomes SpaceNK's fastest-selling brand in 2026
The US skincare label founded by Dr Samantha Ellis has seen rapid sales growth since its UK launch.
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Headline and framing overstate civic relevance; story is commercial beauty coverage.
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Prequel has become the fastest-selling brand of 2026 at SpaceNK in the UK. The US skincare label has achieved this status in the two weeks following its arrival at the retailer, as reported by The Standard.
Founding and philosophy
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Dr Samantha Ellis founded Prequel in 2023. The New York-based dermatologist created the brand to provide science-backed products at accessible price points. According to The Standard, Ellis noticed that many products she recommended to patients were too expensive for many people.
“Barrier health is the foundation of my approach, but I believe that the experience of using skincare matters too.”
Dr Samantha Ellis, Dermatologist
Skincare and skin health
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The brand focuses on barrier health to help skin tolerate active ingredients and defend against stressors. While effective skincare can improve hydration and appearance, it cannot change a person's genetics or replace medical treatments, according to Dr Ellis.
Dr Ellis warned that introducing too many active ingredients too quickly can irritate the skin. She advised that a consistent routine with fewer products is often more effective than a complex ten-step regimen.
Product range
The Prequel Gleanser is a glycerin-based cleanser designed for the face and body. It is a non-stripping formula priced at £20. Other items in the range include the Multi-Quench serum for £30 and an AM/PM moisturiser for £20.
Questions this report answers
+Who started the Prequel skincare brand?
Prequel was founded in 2023 by New York dermatologist Dr Samantha Ellis. She created the brand to offer science-backed skincare at affordable prices after noticing many recommended products were too expensive for patients.
+What is the price range for Prequel products at SpaceNK?
Prequel products at SpaceNK cost between £20 and £30. The Gleanser cleanser is £20, the Multi-Quench serum is £30, and the AM/PM moisturiser is also £20, making the range accessible for most budgets.
+Why does Prequel focus on skin barrier health?
Prequel prioritises barrier health to help skin tolerate active ingredients and defend against environmental stressors. Dr Ellis believes this foundation improves hydration and appearance, though it cannot alter genetics or replace medical treatments.
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