Outlander filming locations guide launched
VisitScotland releases comprehensive guide to 48 sites featured in the popular drama series.
Trust 42Craft 55Hype 35How this was reported ▾
Single named source (VisitScotland) with figures but no independent verification.
How well corroborated and evidenced the reporting is. Higher is better.
Quotes provided but lacks local Barnet relevance or scrutiny.
Context, balance and separation of fact from comment. Higher is better.
Headline overstates guide's novelty without substantiating 'first ever' claim.
How far presentation runs ahead of substance. Lower is better.
1 source assessed · methodology
VisitScotland has launched the first official guide to filming locations for the television series Outlander. The 40-page publication, titled 'Scotland: The Home of Outlander', details 48 sites across Scotland used in the fantasy drama. This initiative is part of a campaign by VisitScotland to acknowledge the show's significant influence on Scottish tourism, particularly following its conclusion.
Promoting Scotland's Heritage
Sunseeker Holiday Homes enters administration
The Hull-based manufacturer, founded in 2019, has appointed administrators, putting 76 jobs at risk.
The guide, developed in association with Sony Pictures Television, includes information on filming locations from all eight seasons of the show. It also features historical timelines relevant to the series, aspects of Scottish culture such as Gaelic and tartan, and a section on Scottish food and drink. Jenni Steele, film and creative industries manager at VisitScotland, stated that the country's history, heritage, culture, and landscapes have captivated fans since the books by Diana Gabaldon first gained popularity.
The guide aims to inspire fans to visit the various regions of Scotland. A recent digital campaign in the US, costing £160,000, reportedly generated an estimated £790,000 in hotel bookings and prompted 8,500 flight searches to Scotland. VisitScotland has credited the series with making a substantial contribution to screen tourism in Scotland, which Screen Scotland reports is worth £161.4 million to the national economy.
Visitor Numbers Surge at Key Sites
Enfield Town Liveable Neighbourhood scheme paused pending review
Transport for London funding for next phase is on hold as council re-evaluates project elements.
The 'Outlander effect' has led to significant increases in visitor numbers at several key attractions. Research from the Moffat Centre indicates a 41% rise in total visitors to all Outlander attractions between 2014 and 2025. Doune Castle, which served as the fictional Castle Leoch, has seen its visitor numbers increase by 168% since 2014. Blackness Castle, used as Fort William, experienced a 363% rise over the same period.
Newhailes House in East Lothian, which featured as Governor Tryon’s home, recorded an extraordinary 8,000% increase in visits since 2014. Chara H Gallos-Allan, director at Duncarron Medieval Village, another filming location, described being part of Outlander since its inception as a 'tremendous privilege' and expressed hope that the series inspires visitors to explore Scotland's real history and heritage.
Distribution and Future Impact
The 'Scotland: The Home of Outlander' guide will be available for download from the VisitScotland website. A limited number of print copies will be offered to travellers on the Caledonian Sleeper trains, which feature Outlander-themed train wraps. Steven Marshall, head of sales and marketing at Caledonian Sleeper, noted that the themed trains have enhanced the travel experience for guests journeying between London and Scotland.
VisitScotland believes Outlander has had a profound global impact on Scottish tourism and serves as a prime example of the power of screen tourism. The organisation aims to leverage the show's popularity to promote Scotland's heritage and grow the visitor economy.
Questions this report answers
+What does the new Outlander guide include?
The guide titled 'Scotland: The Home of Outlander' includes details on 48 filming locations used in all eight seasons of the show. It also features historical timelines, aspects of Scottish culture like Gaelic and tartan, and a section on Scottish food and drink.
+How much did the US digital campaign cost and what did it raise?
The US digital campaign cost £160,000 and generated an estimated £790,000 in hotel bookings. It also prompted 8,500 flight searches to Scotland, demonstrating the series' strong influence on tourism.
+Which filming location saw the biggest increase in visitors?
Newhailes House in East Lothian recorded an extraordinary 8,000% increase in visits since 2014. This surge highlights the dramatic impact the series has had on visitor numbers at key attractions.
+Where can I get a copy of the Outlander guide?
The guide will be available for download from the VisitScotland website. A limited number of print copies will also be offered to travellers on the Caledonian Sleeper trains, which feature Outlander-themed train wraps.
Barnet Press News Desk
This article was written at the Barnet Press news desk from the reporting of the outlets listed below it. Drafting is done by a language model under human editorial supervision — there is no reporter behind this byline, and we would rather say so than invent one.
How stories are produced and scoredWho runs Barnet PressCorrections
Barnet conditions
Loading live conditions…
More Coverage in World
Sunseeker Holiday Homes enters administration
Enfield Town Liveable Neighbourhood scheme paused pending review
