National Trust partners with Pokémon GO
Over 140 UK sites to feature in augmented reality game for its 10th anniversary.
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From the archive. This story was written up on 29 July 2026 from reporting first published on 17 July 2026, which is the date shown above. We took up the back catalogue of the local titles we read when this site launched, so the events are older than the page.
The National Trust has announced a partnership with the augmented reality game Pokémon GO to celebrate the game's 10th anniversary. This collaboration will see over 140 National Trust sites across the United Kingdom incorporated into the game, allowing players to discover PokéStops, Gyms, and routes within these historic and natural locations. The initiative is designed to encourage players, known as Trainers, to engage with and explore the National Trust's diverse properties.
In-Game Events and Player Engagement
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As part of the anniversary celebration, themed in-game events are scheduled to take place at 27 specific National Trust destinations. These events will run during the first two weekends of August as part of the Pokémon GO Summer Quest. Players attending these events will have opportunities for exclusive experiences and to compete in city-wide races. For instance, a race involving prominent UK creators Miniminter and Chunkz is set to occur in Shoreditch, London, across the weekends of 1–2 August and 8–9 August, with participants competing for a trip to Japan. Those unable to attend in person can still participate in nationwide experiences, including a prize draw for a trip to Pokémon GO Fest 2027 in Europe.
Game's Global Reach and Impact
Since its launch in July 2016, Pokémon GO has seen significant global engagement, with over 800 million players collectively travelling vast distances and capturing trillions of in-game creatures. The game achieved substantial financial success, generating $1 billion in revenue in 2025 alone and consistently ranking among the top 10 mobile games annually. This enduring popularity highlights the game's ability to connect players with their surroundings and each other. Ed Wu, president of games at publisher Scopely, commented on the game's evolution, stating, 'What started as an invitation to explore the world around you has become something that brings players together across cities, countries, and cultures.' To commemorate the anniversary, over 1,000 Trainers reportedly gathered in New York's Times Square on 9 July for a Mega Mewtwo Raid Battle.
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Future Prospects
The partnership between the National Trust and Pokémon GO signifies a continued effort to integrate the game with real-world exploration. The organisers aim to evolve the game further, creating more opportunities for discovery and connection in everyday locations. The National Trust hopes this collaboration will encourage more people to visit and appreciate its sites.
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