McCoy's launches NFL-themed crisps with Super Bowl prize draw
Two new limited-edition flavours hit shelves ahead of the 2026 American football season
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McCoy's has introduced two new limited-edition crisp flavours in collaboration with the National Football League. The crisps, Hot Kick Ketchup and Yellow Mustard, are designed to appeal to fans ahead of the 2026 American football season. They are sold in 6 x 25g multipacks with a recommended retail price of £2.35.
The packaging features unique player-card designs, a first for the brand. McCoy's, owned by KP Snacks, has been producing crisps in the UK since 1985. The company was created to offer a thicker, more heavily seasoned snack aimed at adult consumers, as reported by MyLondon.
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Flavours inspired by American game-day snacks
Hot Kick Ketchup combines a creamy tomato base with a spicy kick. Yellow Mustard offers a tangy, mellow heat intended to mimic classic American ballpark mustard. Both flavours are available in Tesco, Morrisons and Asda.
Samantha Bartlett, Social News Assistant Editor at MyLondon, reviewed the crisps. She described Yellow Mustard as one of the most original and best crisp flavours she had tasted in years. Bartlett wrote that the mustard flavour was smooth and well-balanced, without being overpowering.
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“I honestly think it's one of the most original and best flavours of any crisps I've tasted for years.”
Samantha Bartlett, Social News Assistant Editor at MyLondon
Super Bowl competition launched
Shoppers who purchase the new crisps can enter a competition running from August to November 2026. The prize includes a trip to Super Bowl LXI in Los Angeles. A total prize pot of £100,000 is available, though it is unclear how many winners there will be or how the cash will be distributed.
McCoy's remains one of the UK's most popular crisp brands. Its signature Flame Grilled Steak flavour is the best-selling variant, according to MyLondon. The brand continues to expand its range with limited-edition releases, often tied to seasonal or cultural events.
The new flavours will be available until stocks run out. No end date for the promotion has been announced beyond the competition closing in November 2026.
Questions this report answers
+What new crisps has McCoy's launched?
McCoy's has launched two new NFL-themed crisp flavours called Hot Kick Ketchup and Yellow Mustard. These are limited-edition snacks designed to tie in with the 2026 American football season and feature player-card packaging designs.
+How much do the new McCoy's crisps cost?
The new McCoy's crisps are sold in 6 x 25g multipacks for £2.35. This price is the recommended retail price and applies across Tesco, Morrisons and Asda where the crisps are available.
+What prizes can you win with the McCoy's crisp competition?
The competition offers a trip to Super Bowl LXI in Los Angeles and a share of a £100,000 prize pot. The competition runs from August to November 2026, though the exact number of winners and cash distribution details have not been confirmed.
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