Brits' Morning Routines Revealed in New Poll

A significant majority of people in Britain, 83 per cent, follow a consistent morning routine, according to a poll of 2,000 individuals. While the adherence to a set schedule is high, the specific habits vary among respondents. The research, commissioned by Holiday Inn Express and conducted by OnePoll.com, explored various aspects of how people start their day.

Morning Habits and Preferences

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When it comes to personal hygiene, 42 per cent of those surveyed indicated a preference for showering in the morning, compared to 23 per cent who opt for an evening shower. In terms of beverages, coffee emerged as the more popular choice for morning refreshment, favoured by 36 per cent of participants, while 32 per cent preferred tea. The study also highlighted the prevalence of smartphone use upon waking, with 47 per cent of people checking their devices within five minutes of getting up. Only a small fraction, three per cent, reported not checking their phone at all.

The poll also touched upon less common, yet debated, aspects of daily life. A notable 32 per cent of respondents consider the combination of baked beans with mayonnaise to be a controversial pairing. Similarly, 33 per cent found the idea of serving baked beans on a croissant to be questionable. Other breakfast-related 'crimes' identified included pouring juice over cereal instead of milk, a practice cited by 35 per cent, and 25 per cent found adding milk to tea before the bag unacceptable.

Sleep and Wake-Up Rituals

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The research also delved into sleep habits, with 65 per cent stating that their nighttime routines directly influence their morning state. A significant 49 per cent reported difficulty sleeping unless positioned on their preferred side of the bed. Essentials for a good night's sleep, according to the respondents, included peace and quiet (54 per cent), a cool room (51 per cent), and a duvet (35 per cent). Pillow preferences also varied, with 45 per cent using a single pillow and 43 per cent opting for a three-pillow arrangement.

“People will argue about absolutely anything, but morning routines are right up there with the best of them.”

Rob Beckett, Comedian

Comedian Rob Beckett, who fronted the campaign for Holiday Inn Express, commented on the intensity of morning routine debates. He noted how seriously people take their habits, suggesting that beverage choices like tea or coffee can be divisive. The study also revealed that 20 per cent of respondents spend several minutes 'processing reality' on the edge of their bed before fully rising. For many, breakfast is a highlight of hotel stays, with 32 per cent agreeing it's the best part.

Future Implications

John Wright, VP Mainstream Brands at IHG Hotels & Resorts, stated that the research underscores the diverse but shared desire to start the day feeling optimal. He highlighted the company's focus on providing essential elements like comfortable beds and free breakfast to facilitate easier mornings for guests. The findings suggest a strong public interest in established daily rituals and the factors that contribute to a positive start to the day.