Waitrose signage plans for Cricklewood Broadway store go to consultation
Barnet Council considers illuminated signs and window vinyls for the new supermarket in Eden NW2
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Residents in Cricklewood can now comment on plans for illuminated signs and window graphics at the new Waitrose store on Cricklewood Broadway. Barnet Council has opened a consultation on application 26/2448/ADV, which details the supermarket’s external branding.
The proposed signage includes two sets of internally illuminated building letters, an illuminated fascia sign, three projecting signs with the letter ‘W’, and a car park ramp graphic reading ‘Home of Food Lovers’. Window vinyls will display the store’s opening hours and a welcome message.
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Store space reduced, staff facilities expanded
A separate application, 26/2379/NMA, was approved earlier this year. It reduces the store’s sales area to 1,665 sq metres and increases the space allocated for staff facilities. The changes include a dining room, training room, showers, a quiet room, and management offices.
The Waitrose store will occupy the ground floor of the Eden NW2 development, a complex of 95 rental apartments with a residents’ lounge, gym, cinema room, and 117 basement parking spaces. The site was previously leased by Asda.
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Barnet refusing an application is not always the end of it. City Hall gets 14 days to decide whether the borough’s decision stands, and objecting to the council does not put your objection in front of the Mayor.
Part of £1bn expansion programme
The John Lewis Partnership said the Cricklewood store is part of a £1bn investment to reach new customers. Waitrose retail director Tina Mitchell said the company aims to offer quality and convenience in locations that matter to shoppers.
“We want to be in the places that matter most to our customers, offering the quality, service and convenience they expect from Waitrose, while continuing to invest in our existing shops and wider network.”
Tina Mitchell, Waitrose retail director
The site was formerly home to The Galtymore, an Irish ballroom that operated from 1952 until its closure in 2008. The venue hosted dances, live music, and community events for over five decades.
What happens next
The consultation on the signage plans (26/2448/ADV) runs until Barnet Council sets a deadline. Residents can submit comments through the council’s planning portal. The store is scheduled to open in autumn 2024.
Questions this report answers
+What is being consulted on for the new Waitrose in Cricklewood?
Barnet Council is consulting on signage plans for the new Waitrose store, including illuminated letters, fascia signs, window vinyls, and a car park graphic. The consultation covers application 26/2448/ADV and runs until the council sets a deadline.
+How big will the new Waitrose store be?
The store will occupy 1,665 sq metres on the ground floor of the Eden NW2 development. A separate plan reduced the sales area to allow more space for staff facilities, including a dining room and training rooms.
+When will the Cricklewood Waitrose open?
The store is expected to open in autumn 2024. It is part of the John Lewis Partnership’s £1bn investment programme to expand into new areas while maintaining existing shops.
+What was on the site before the Waitrose store?
The site was previously home to The Galtymore, an Irish ballroom that operated from 1952 until 2008. It was a community hub for dances, live music, and social events before its closure.
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