Domino's mocks Tottenham's winless run with stadium advert
Pizza company highlights 32.5 million sales since club's last Premier League victory.
Trust 42Craft 65Hype 41How this was reported ▾
The central claim is attributed to a named spokesperson, but no official documents or independent outlets are cited.
How well corroborated and evidenced the reporting is. Higher is better.
The reporting clearly separates fact from comment and includes a quote from a spokesperson, but lacks depth on the 'why'.
Context, balance and separation of fact from comment. Higher is better.
The headline uses mild emphasis, and the story is a straightforward report of a marketing stunt.
How far presentation runs ahead of substance. Lower is better.
3 sources assessed · methodology
Domino's has placed an advertisement outside Tottenham Hotspur's stadium to comment on the club's current winless streak in the Premier League. The advert highlights that the pizza company has sold 32.5 million pizzas since the football club last secured a victory in the league.
Context of the advertisement
Tottenham eight-year-old launches children's book
Shaniya Grace's debut, Mynerva, You've Got This!, aims to inspire young readers with themes of perseverance and self-belief.
The North London club has yet to win a game in the current Premier League season, placing them third from the bottom of the table. Their last Premier League match win was a 1-0 victory over Everton on May 24th, which ensured their place in the top flight. This marketing stunt follows previous social media banter from Domino's regarding the team's performance.
Ryan Kenton, a spokesperson for Domino's, stated, "We’re sorry Spurs fans, we really didn’t want to have to bring back our pizza counter." He added, "We know supporting Spurs comes with its ups and downs and all eyes will be on the team against Aston Villa on Saturday. But if our pizza counter helps to motivate them to finally score that elusive league goal then they can thank us afterwards."
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The publication chronicles the experiences of Reginald Parrish in World War One and his son Ted in World War Two.
This is not the first time Domino's has used a 'pizza counter' to tease the football club. In 2025, the company unveiled the number of pizzas delivered since Tottenham last won a trophy. Despite scoring in a cup match earlier this week, the team continues to search for its first league goal and win.
Questions this report answers
+What is Domino's advertising outside Tottenham Hotspur's stadium?
Domino's has placed an advertisement outside Tottenham Hotspur's stadium to highlight the club's poor start to the Premier League season. The advert states that the company has sold 32.5 million pizzas since the club last won a league game.
+When was the last time Tottenham Hotspur won a Premier League match?
Tottenham Hotspur's last Premier League victory was on May 24th. This win secured their place in the top flight for the current season.
+Has Domino's done something similar before?
Yes, this is the second time Domino's has used a 'pizza counter' to tease Tottenham Hotspur. In 2025, they revealed the number of pizzas delivered since the club last won a trophy.
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