Aldi Barnet store turns pink for Barbie doll launch
The supermarket's logo was transformed to celebrate the release of a special edition doll.
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Aldi's store in Barnet adopted a Barbie pink colour scheme for its logo and exterior between September 1 and September 10. This temporary makeover was in celebration of the launch of the Barbie Aldimania Dreamland Doll, a special edition toy released as part of the supermarket's September Toy Event.
Doll details and availability
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The Barbie Aldimania Dreamland Doll, priced at £12.99, became available on September 6. According to Aldi UK's chief commercial officer, Julie Ashfield, the pink store transformation was intended to celebrate the doll's arrival. The doll is designed with Aldi-themed fashion, including a pink dress featuring the store's logo, a sun visor, and sunglasses. It also comes with accessories such as a shopping bag, trolley, and miniature food items.
Aldi described the pink store makeover as creating a "fantastic photo moment" for shoppers and fans. The retailer stated that the Barbie Aldimania Dreamland Doll, like other Aldi Specialbuys, would be available on a 'while stocks last' basis.
Questions this report answers
+When was the Aldi Barnet store pink?
The Aldi store in Barnet had its logo and exterior turned Barbie pink from September 1 to September 10. This was to celebrate the launch of a special edition doll.
+How much does the Barbie Aldimania Dreamland Doll cost?
The special edition Barbie Aldimania Dreamland Doll is priced at £12.99. It was released as part of Aldi's September Toy Event.
+What is special about the Barbie Aldimania Dreamland Doll?
The doll is styled in Aldi-themed fashion, wearing a pink dress with the store's logo, a sun visor, and sunglasses. It also includes accessories like a shopping bag and trolley.
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