The Sushi Co Opens 30th UK Branch in Hendon
A new 1,000 sq ft restaurant has launched on Central Circus, replacing a former pizza outlet.
Trust 56Craft 54Hype 15How this was reported ▾
Named manager quoted and specific date/location give moderate corroboration.
How well corroborated and evidenced the reporting is. Higher is better.
Quotes responsible manager but article reads like a promotional press release, limiting journalistic depth.
Context, balance and separation of fact from comment. Higher is better.
Language is promotional but not overly sensational; headline matches content.
How far presentation runs ahead of substance. Lower is better.
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From the archive. This story was written up on 29 July 2026 from reporting first published on 1 April 2026, which is the date shown above. We took up the back catalogue of the local titles we read when this site launched, so the events are older than the page.
The Sushi Co, a rapidly expanding sushi chain, has launched its 30th UK restaurant in Hendon. The new 1,000 sq ft establishment opened on Friday, March 27, on Central Circus. This site was formerly occupied by Papa John’s.
Freshly Prepared Dining Experience
The Hendon branch features a live sushi kitchen, allowing customers to observe their food being prepared. Alex Fazly, the manager of the Hendon branch, highlighted this as a key differentiator, stating that their food is made fresh to order, contrasting with other chains that may keep pre-prepared food chilled. The menu includes a variety of sushi types such as hosomaki, uramaki, nigiri, and sashimi, alongside poke bowls and hot dishes like curries and gyozas.
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The restaurant employs eight staff members, including expert chef Mr Kyaw Min Khaung. Mr Fazly expressed enthusiasm for the Hendon location, describing it as family-friendly and fast-paced, suitable for all-day dining and late-night meals. The Sushi Co offers dine-in, delivery, and click-and-collect services.
Opening Celebrations and Expansion Plans
To mark the opening, The Sushi Co offered free sushi rolls to its first 200 customers starting at 12pm. The celebration also included a DJ and in-store promotions from 2pm to 9pm. The company is pursuing significant growth, with plans to open an additional 12 venues this year. New customers can receive 40 per cent off their initial three orders via the company's app or website using the code HDN40, subject to a minimum spend of £25 and applicable terms and conditions.
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Questions this report answers
+What’s special about the new Sushi Co branch in Hendon?
The Hendon branch features a live sushi kitchen where customers can watch their food being prepared fresh to order. This sets it apart from chains that may serve pre-prepared chilled dishes. The menu includes sushi, poke bowls, and hot dishes like curries and gyozas, catering to a wide range of tastes.
+How many staff work at the new Hendon restaurant?
The new Hendon branch employs eight staff members, including expert chef Mr Kyaw Min Khaung. Manager Alex Fazly described the location as family-friendly and fast-paced, suitable for all-day dining and late-night meals, reflecting the team’s versatility.
+What promotions were available for the Hendon branch opening?
To celebrate the opening, The Sushi Co offered free sushi rolls to the first 200 customers from 12pm, along with a DJ and in-store promotions from 2pm to 9pm. New customers can also get 40% off their first three orders using the code HDN40, subject to a minimum spend of £25.
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